The Costly Misstep: How Nike Lost Billions With Steph Curry After Just One Word
Professional athletes often dream of two things: success in their sport and lucrative endorsement deals. Nike, a leading sports brand, boasts endorsements from iconic athletes like Cristiano Ronaldo, Tiger Woods, LeBron James, and Kevin Durant. Steph Curry, a top NBA player, seemed like a perfect fit for Nike with his familial ties to the brand…