New Research: 99% of Consumer Goods Leaders Are Going Direct-to-Consumer

Salesforce’s Heike Young reveals key data on how consumer goods companies are evolving their strategies for direct-to-consumer (D2C) sales. Roughly half (54%) of consumer goods leaders say their D2C strategies are just on-par with the industry, despite the fact that 99% are investing in D2C. Check out the report “Consumer Goods and the Battle for B2B and B2C Relationships” at


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