HNIs prefer whatsapp for BFSI communication: Puneet Gupta, Edelweiss Wealth Management

Kanchan Srivastava, Senior Assistant Editor of Exchange4media speaks to Puneet Gupta, Digital Business & Marketing Head – Personal Wealth, the wealth management arm of Edelweiss Wealth Management, to understand the emerging marketing trends in the BFSI sector and EWM’s strategy to reach out to wealthy Indians.


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